I'm a strategist and narrative architect. I discover foundational stories, clarify direction, and build strategy into compelling narratives and action. I work with founders, executives, and creative leaders navigating transitions — offering thought partnership, strategic clarity, and narrative development for people doing work that matters.
Book an intro conversationStorytelling is business strategy and vision work. It preexists product decisions and informs design, path, and culture. Instead, it's treated as downstream communication.
Every organization and venture has a narrative thread running through it — embedded in the culture, the product, the pricing, the org chart, how you hire, how you spend your time. Most of the time, nobody has named it. I read that thread. I check whether it's true. And I help you build from it.
I see narrative gaps before anyone else does. When story, strategy, and operations are aligned — when the thread holds — things work. People feel it. Customers feel it. The team can articulate what they're doing and why without a script.
My work is finding the thread, checking if it's true, and helping you build from it. The looking and the doing aren't separate phases. To see clearly is already to start moving.
Our favorite collaborators are talented, ambitious leaders in foggy conditions who could use a mirror, divining rod, or compass tune-up — the perfect name for your next solid step forward. I illuminate the unseen. I help you see patterns you can't see from inside, surface what's implicit, translate murky vision into clarity.
Leave light-footed.
Haley Hoffman
I've spent my career helping organizations navigate periods of significant change. My background spans product strategy at TED, management consulting at Incandescent (including facilitation at the White House), and years of advisory for enterprises, startups, and creative leaders in transition.
I operate as a consigliere — a trusted voice in the room with leadership who names what others can't yet see.
Light Work Studios is a creative consultancy and studio practice — strategic advisory, narrative work, and creative projects for leaders building into the unknown.
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